Cambridge Analytica probably didn’t win the election for Donald Trump. Why did Cambridge Analytica — the analytics and marketing firm that worked for the Trump presidential campaign — want to know what 50 million people “liked” on Facebook? The answer, as we’ve learned, is that the firm, which obtained the personal data of tenes of … Continue reading … Cambridge Analytica’s “psychographic microtargeting”: what’s bullshit and what’s legit… →